Never before seen
THE LION KING
THE LION KING — "In 1997, Disney Theatrical Productions translated its successful animated film to the Broadway stage. Many illustrators and designers were invited to present art concepts for the advertising campaign. For inspiration, Julie Taymor’s costume sketches and Richard Hudson’s scenic designs served as references for the look of the production, which was heavily stylized from a palette of cultural influences as varied as Indonesian, South African, and Japanese, among others. The graphic nature of the patterns on Ms. Taymor’s costumes specifically provided guidance for my design concepts shown at the advertising agency’s massive art presentation.
I submitted two designs—this “rejected” piece, and the iconic poster that has been adapted worldwide for the past 24 years. Unlike the preferred, widely known The Lion King artwork, this unpublished design uses King Mufasa’s and newborn Simba’s paw prints to illustrate both the past and the future of Pride Rock’s animal kingdom."
- Frank Fraver Verlizzo
Broadway is Alive
For the first time ever, previously unseen designs by America’s leading theatre poster designer, Frank "Fraver" Verlizzo – whose award-winning work spans six decades – are available as limited edition framed prints.
To mark one year since the pandemic necessitated the closure of New York's theaters, Broadway is Alive is raising funds for non-profit Broadway Cares.
The delivery of these rare posters has been facilitated in collaboration with Gelato, the innovative production and distribution platform that empowers creators to design, produce and deliver personalized products to customers worldwide.
Frank “Fraver” Verlizzo
Frank has left an indelible mark on the landscape of the American theatre. His award-winning work spans six decades and Playbill.com has called him, “the theatre poster legend.”
He’s created poster art for over 300 Broadway, Off-Broadway, regional, and international productions, including some of the most memorable designs in theatre history such as The Lion King, Sweeney Todd, Deathtrap, and Sunday in the Park with George.
Broadway Cares/Equity Fights Aids
Broadway Cares/Equity Fights AIDS is the philanthropic heart of Broadway, helping ensure essential support to organizations on the front lines in the United States. Donations to Broadway Cares provide groceries and medication, health care and hope for those struggling during the pandemic.
For more than 30 years, Broadway Cares has been the single largest financial supporter of the social service programs at The Actors Fund, helping everyone in entertainment and the performing arts. Broadway Cares also awards annual grants to more than 450 AIDS and family service organizations in all 50 states, Puerto Rico and Washington, D.C.
Gelato, a global production and distribution platform, has initiated the partnership with Verlizzo and Broadway Cares to ensure that high-quality prints of these unearthed posters are available to theatre-lovers across the globe.
Gelato's vision is to enable anyone on this planet to share his or her creativity in an eco-friendly way and to empower a new wave of local ecommerce entrepreneurs and creators to grow their business and reach customers worldwide.
Because Gelato produces the posters locally and on demand across its network of more than 100 production hubs in 30 countries, delivery times, carbon emissions and waste are reduced.